I’m starting to think car dealerships can’t get any worse… until I began searching for a Toyota Tacoma in Texas.
Has anyone found a Toyota dealership in Texas that actually sticks to charging MSRP? And more importantly, do they actually follow through on that promise?
Yeah, I’m coming to the same conclusion pretty fast. What I don’t get is how Toyota U.S.A., which is based in Plano, TX, doesn’t seem embarrassed by it.
Ford and GM at least stepped in when their dealers started pulling this nonsense. They sent out letters basically telling their dealers to cut the crap, reminding them it was unfair to loyal customers and hurt their brand. They even threatened to send their trucks to other dealerships if they didn’t clean up their act.
Here’s what worked for me: Go to each dealership in person. Find a sales rep, be polite, and let them know you’re ready to buy immediately. Tell them exactly what you want and what you’re willing to pay.
If they don’t have the truck (and most won’t), give them your contact info and move on to the next dealership with the same offer. I did this last year, and one dealer came through after a few weeks.
Funny enough, I’ve already reached out to them! My experience was positive, but they’re a smaller dealership and don’t have any trucks. Plus, they don’t know when they’ll get any in stock.