What the Hell Is Going On with 2024 TRD PRO Pricing?

Hey…I’m reaching out because I’ve been on a relentless hunt for the pricing of the 2024 Tacoma TRD PRO, and it’s driving me crazy! Every single day for the past three months, I’ve been checking online, but still nothing. It feels like I’m just spinning my wheels here.

I’ve browsed through all the Tacoma forums, but the only chatter seems to be about the production timeline, which supposedly started in April. We all thought we’d get some pricing updates last month in March, but that never happened either.

Honestly, I’m getting pretty frustrated with the lack of information. Does anyone have any updates or insights on when we can expect to see those prices? I’m dying to know how much we’ll be paying for these trucks.

The 2024 Toyota Tacoma TRD Pro comes with a hefty $65,395 price tag, which has sparked some strong reactions. This price is about $8,000 more than its previous model, despite having 79 fewer horsepower. Additionally, buyers are limited to a single configuration: a four-door cab with a short bed. While this setup is typical for off-road trucks, the significant price hike combined with reduced power has left many wondering what justifies the cost. Toyota seems to be banking on the TRD Pro’s off-road capabilities and updated tech, but the pricing remains controversial.

A hybrid Tacoma press event was held. A ban is in place until April 23rd. Therefore, that’s most likely when the specs and price will be revealed, production will start, allocations will start, etc.

The delay in the official pricing for the 2024 Tacoma TRD Pro has sparked a lot of conversation among enthusiasts.

Possible reasons for the hold-up include the ongoing chip shortage affecting production, market conditions prompting Toyota to assess demand before finalizing prices, and potential new features or packages influencing the cost.

To stay updated, it’s best to keep an eye on Toyota’s website and social media for announcements, reach out to dealerships for possible estimates, or consider alternatives like the Tacoma TRD Off-Road or the Ford Ranger Raptor if the wait becomes too long.

There was a hybrid Tacoma press event lately. A ban is in place until April 23rd. Therefore, that’s most likely when the specs and price will be revealed, production will start, allocations will start, etc.